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Business plan for a gym

Business Plan for Your Gym

Recurring revenue, high initial investment: we create your bankable business plan for the gym, with a reliable model for members and finances.

14 days

to the draft

€0

with an approved AVGS voucher

4.9

on Google

Since 2018

Experience

  • Free & non-binding
  • Reply within 24 hours
  • No obligation
Pavel Deuble, start-up consultant and specialist author

4.9 stars

5 out of 5 stars

65 Google reviews

14 days

to the plan

Qualifications & experience

Your project in experienced hands.

Our credentials and track record at a glance.

4.88 / 5

92 reviews on ProvenExpert

As of September 2026

750+

business plans written

Since 2018

Registration

BAFA register of consultants

Pavel Deuble, management consultant

Consultant ID 191790

What does this mean for you?

Federal Office for Economic Affairs and Export Control (BAFA). Pavel Deuble, consultant ID 191790. Your BAFA-funded consulting must be provided by a listed consultant.

Provider approval

AZAV-approved provider

UW Unternehmensweg GmbH, our sister company

AZAV provider approval Z-000392-2

What does this mean for you?

AVGS programs may only be delivered by approved providers. Our sister company UW Unternehmensweg GmbH, Leverkusen, takes care of this.

Our service

KfW financing support

We put together the documents for your loan application, which your house bank forwards to KfW, and prepare you for the bank meeting.

In practice: Since 2018 we have written more than 750 business plans. 99% of the start-up grant (Gründungszuschuss) applications we supported were approved (internally documented). The start-up grant is a discretionary benefit under § 93 SGB III; the Employment Agency decides on approval.

Track record & funding notes

Listed in the BAFA register of consultants; AVGS programs through the AZAV-certified provider UW Unternehmensweg GmbH

4.88 out of 5 on ProvenExpert

Based on 92 reviews on ProvenExpert (as of October 2026).

Why a Business Plan for a Gym?

A gym depends on recurring membership fees but at the same time faces high initial investment in equipment and floor space. The business plan has to show how many members you can realistically win and retain in your catchment area so that the investment pays off.

What Belongs in the Business Plan for a Gym

We model the gym-specific drivers:

  • Concept and positioning (discount, premium, niche)
  • Catchment area, member potential, and competition
  • Contract model and fee model, cancellation rate
  • Investment (equipment, renovation, floor space)
  • Planning of staff and fixed costs
  • Planning of revenue, profitability, and liquidity

Funding & Costs

A professional business plan normally costs from €3,000. With an Activation and Placement Voucher (Aktivierungs- und Vermittlungsgutschein, AVGS) from the Employment Agency (Agentur für Arbeit), the consulting is 100% free of charge for you after written approval; through BAFA funding you save 50% to 80% depending on your company’s location. For investments, we combine the plan with a KfW start-up loan on request.

We create your bankable business plan in around 14 days, take care of the expert opinion (fachkundige Stellungnahme) on request, and accompany you all the way to the meeting with the bank or authority.

Consulting on the GründungsBONUS Plus Berlin at the IBB

Personal Consulting, No Call Center

You have a dedicated contact person who knows your project and accompanies you from the first idea to implementation. On an equal footing, transparent, and tailored to your situation.

  • A dedicated consultant instead of changing case handlers
  • Bank-tested documents that meet funding requirements
  • Support all the way to the meeting with the bank or authority

Profile & Suitability at a Glance

Start-up capital

€50,000–300,000 (depending on concept)

Time to first revenue

From opening; member base builds up over months

Earning potential

Owner profit ~€30,000–80,000/year

Difficulty

Medium to high

Qualification

No requirement; trainer and business administration knowledge recommended

Registration / permit

Business registration

AVGS-eligible

Yes, preparation & business plan

Recurring income

Yes, predictable membership fees

Pavel’s assessment

7 / 10

The big plus: recurring, predictable membership fees. Against that stands a high initial investment in equipment and floor space, and break-even depends on member numbers in the catchment area.

Earnings – example calculation

Example: 600 members × €30/month = €18,000/month revenue − ~€13,500 costs (rent, staff, equipment leasing) = around €4,500/month surplus.

Pros

  • Recurring, predictable revenue
  • Scalable through member numbers
  • Additional revenue (classes, EMS, shakes)

Things to consider

  • High initial investment in equipment
  • Cancellation rate & competition from discount gyms
  • Break-even needs many members

All figures are guideline values for orientation, not a guarantee; actual numbers depend heavily on location, concept, and size. As of June 2026.

Video testimonials

First-Hand Experiences

See how founders experienced the path to funded self-employment, with real names and verifiable on request.

5 out of 5 stars

4.9 / 5 · 65 Google reviews

In 30 minutes we answer all your questions, free of charge and without obligation.

Frequently Asked Questions: Business Plan for a Gym

What does a business plan for a gym cost?

Normally from €3,000, depending on scope. With an AVGS voucher the consulting is 100% funded after written approval; without AVGS, through BAFA funding 50% to 80% depending on your company’s location.

How many members do I need for the gym to be viable?

That depends on fee model, floor space, and fixed costs. We realistically calculate your member potential in the catchment area and derive the break-even from it.

Can the equipment investment be financed through KfW?

Yes, equipment and furnishings are classic investments for the KfW start-up loan. We prepare the plan so that it is bankable and support the application.

Business Plan for Your Gym

In the free initial consultation we discuss your gym concept and the financing.

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