← KOMPASS funding (Kompass-Förderung)
Self-Employed and Self-Confident: Win Customers, Work Smart, Grow Securely
For women entrepreneurs who have been self-employed for at least two years and want to professionalize, stabilize, and strategically expand their business. KOMPASS funding requires self-employment as the main occupation; if self-employment is a side occupation, you can take part as a self-paying participant.
- Strengthen your self-confidence as a woman entrepreneur
- Reflect on and sharpen your business model and align it with growth
- Deepen entrepreneurial skills in structure, accounting, marketing, and AI
- Gain confidence in dealing with numbers, tools, and visibility
- Build self-directed learning skills and digital sovereignty
Learning Objectives
The course combines five learning objectives that build on one another: mindset, marketing, finances, automation, and presence. Throughout, you work on your own business.
Business mindset
You develop your business further from a strengthened entrepreneurial mindset.
Sustainable marketing
You implement viable strategies for positioning, marketing, and visibility.
Financial optimization
You optimize your financial planning and use funding purposefully.
Smart automation
You integrate AI tools and automation sensibly into your everyday work.
Effective public relations
You present yourself with confidence and address your customers in a targeted way.
Who Is the Course For?
You do not need any prior knowledge of marketing, accounting, or AI; everything is explained in a practical way. The course is aimed at solo self-employed people who have been on the market for at least two years, employ at most one full-time equivalent, and run their self-employment as their main occupation (requirements of KOMPASS funding).
Service providers and consultants
You position your offer more clearly and win customers in a planned way instead of by chance.
Creatives and coaches
You build visibility and stand up for your prices with confidence, without compromising yourself.
Self-employed people who respect numbers
You turn accounting, taxes, and digital tools into fixed routines.
Women entrepreneurs with a growth plan
You develop digital products as an additional pillar and plan your next year with goals and reserves.
Course Structure and Content
100 hours spread over 12 weeks: 76 hours of live online instruction and 24 hours of self-study time. For each module, the live hours and the self-study time are given.
Module 1 · Situation analysis and releasing blockages (7 live hours, 2 hours of self-study)
Joint course start with an analysis of where you stand: who are you as an entrepreneur, what do you sell to whom, where are the sticking points? You recognize unclear structures, recurring patterns, and mental blockages, and use a structured personality-type approach (not licensed) to reflect on your thinking, your actions, and your effect on customers.
Module 2 · Target group and offer analysis (6 + 2)
What does your market need, and how does your offer fit? You analyze your existing services, simplify where it makes sense, and learn to make the benefit visible in clear language. Result: an offer that sells without confusing.
Module 3 · Positioning and ideal customers (7 + 2)
You build an authentic brand identity and a clear positioning, with templates for target customer profile, unique selling proposition, and brand core, and develop your presence without compromising yourself.
Module 4 · Money mindset and pricing (7 + 2)
You analyze your beliefs about money, develop viable pricing logic and offer structure, and practice standing up for your prices with confidence and handling objections calmly, without undercutting yourself.
Module 5 · Social media strategy (6 + 2)
Which platform fits your offer, and which content reaches your target group? You develop an editorial plan with topics, formats, and repurposing strategies.
Module 6 · Customer acquisition and automation (6 + 2)
From visibility to orders: you build simple funnels that guide prospects automatically; tools such as ManyChat or Mailerlite are introduced in a practical way. Goal: more structure, less manual work.
Module 7 · Time management and efficiency (6 + 2)
From the to-do list to a weekly structure: planning techniques, cycle-oriented organization, and focused work for more time, energy, and results.
Module 8 · Digital tools and business workflows (7 + 2)
Which tools really help in everyday work and how they work together, with examples for accounting, communication, organization, and content planning. Goal: less searching, more doing.
Module 9 · Accounting and taxes (6 + 2)
Taxes, cash-basis profit calculation (Einnahmenüberschussrechnung), and revenue without panic: you learn how accounting works digitally, simply, and cleanly; tools such as Lexoffice or sevDesk are taught in practice.
Module 10 · Entrepreneurial field and annual planning (6 + 2)
Revenue and goal planning, reserve strategy, and your vision for the coming year, tied together with everything you have learned into a realistic implementation strategy.
Module 11 · Digital products and passive income (6 + 2)
You develop ideas for e-books, online courses, or templates, get to know tools and platforms for implementing them, and create a mini funnel for automated selling.
Module 12 · Learning to sell and handling objections, with co-working and Q&A (6 + 2)
You present your offers convincingly, practice sales conversations and respectful handling of objections, and use the implementation time with group coaching and feedback.
Time Overview
Total time
100 hours
Live instruction
76 hours
Breaks
12 × 60 minutes, integrated
Self-study
24 hours
Reviewed by a Qualified Body & Eligible for Funding
Your advantage with KOMPASS: course fee €5,000, your personal contribution with KOMPASS funding €500. Included: live coaching and certificate of participation.
| Original price | With KOMPASS funding | |
|---|---|---|
| Live coaching |  | |
| Certificate of participation | | |
| Course fee | €5,000 |
- We support you with the application
- The course provider is UW Unternehmensweg GmbH, an AZAV-certified training provider (provider approval Z-000392-2); the course has been reviewed by a qualified body (fachkundige Stelle) and is eligible for funding through KOMPASS
- Funding is available nationwide; the course takes place online
How the funding works
- Consultation: You arrange a free consultation at a KOMPASS contact point (Anlaufstelle); we tell you the nearest one.
- Qualification plan and qualification voucher: The contact point creates a qualification plan with you; if the course fits your needs, you receive the qualification voucher (Qualifizierungsscheck).
- Registration: You register with us using the voucher.
- Participation and reimbursement: After the course you receive the certificate of participation; the program reimburses up to 90% of the course fee, at most €4,500, and your personal contribution is €500.
The KOMPASS contact point decides on the funding; there is no legal entitlement.
Book a free funding consultation
Instructors
Tatjana Pichlmeier-Radojevic
Diplom-Kauffrau (FH; university of applied sciences degree in business administration) and entrepreneur with more than 24 years of experience in auditing, risk prevention, and digital process optimization. Her focus areas are start-up consulting, introducing efficient digital processes, funding advice, accounting, and organizational and project management. She is listed in the BAFA register of consultants and cooperates with several educational institutions.
Areas of expertise:
- Start-up consulting and business model development
- Digital process optimization and organizational management
- Funding advice and financial planning
- Accounting and legally compliant self-employment
- Building structure and efficient business processes
Role in the course:
Tatjana leads the courses “Accounting and Taxes” and “Self-Employed and Self-Confident” in terms of content and method. She structures the content in a practice-oriented way, contributes templates and tools, and guides you through all topics with expert advice, targeted exercises, and clear structure.
Natascha Morina
Entrepreneur with more than 13 years of experience as a business consultant and HR manager. Her focus areas are the optimization of business processes and the financial stability of companies; with further training in stress management and mindset coaching, she helps self-employed people work more productively and achieve their goals. In social media management she helps companies become visible and reach their target group.
Areas of expertise:
- Process optimization and operational efficiency
- Financial management and company stability
- Coaching for visibility, presence, and addressing target groups
- Social media strategies and branding
Role in the course:
Natascha shapes the focus areas of mindset, visibility, positioning, and marketing and guides you with exercises, reflection sessions, and tools for a confident presence.
And This Is What Our Customers Say
“I had Mr. Deuble as my consultant and was extremely satisfied. He was always there with help and advice, could respond to my individual needs, and was always flexible. I can only recommend him! In the end I received my grant without any concerns and therefore recommend him. Thank you very much 👍”
Mathios I.
Owner, manufacturer of
dietary supplements
“Mr. Deuble helped me a lot. He is very competent and friendly, always has advice, and takes good care of his customers. Exemplary, I can only recommend him.”
André G.
Owner, cleaning service provider
I had the pleasure of taking part in personal coaching with the owner, Mr. Pavel Deuble, which prepared me for my future self-employment. I would like to thank him from the bottom of my heart for this extraordinary coaching. His approach and his commitment far exceeded my expectations. Mr. Deuble always responded to my personal needs and priorities, and thanks to his flexibility we were able to get the maximum out of the coaching together. He even continues to support me beyond the coaching, which is not a given and should be appreciated. I am extremely grateful to Mr. Deuble and can recommend his coaching to anyone looking for professional support on the path to self-employment.
Melih Orhan
Accounting firm
Unique service, super friendly, always reachable. Mr. Pavel was always at our side with help and advice when we started our business. Everything was handled very professionally and reliably! I can only recommend him 100%!!
Alireza Dehhagi
Hospitality
We can only recommend Unternehmens-Werk! Besides competent advice in every area of starting a business, Mr. Deuble was always willing to listen and supported us with help and advice. We would like to thank you again warmly for the great support!
Sebastian Brück
Own Water
Very satisfied. Very good advice and help with creating the business plan.
Benni Bublak
Independent Trailrunning Media GmbH
The Unternehmenswerk team advised me with great competence on all my questions and supported me in creating the business plan and applying for the start-up grant. It was approved today! 🙂 Thank you so much for your support 🙏 You are great!
Teresa Bach
SEO agency
I got to know Unternehmens-Werk through a program of the Employment Agency (Agentur für Arbeit). I immediately felt very well taken care of. I needed support with questions about self-employment, and my existing side business was examined closely. I am very glad to have been put in touch with Unternehmens-Werk. With the one-on-one coaching I can now look to the future with peace of mind and face the new tasks. My special thanks go to Mr. Deuble
Thomas Sperrhake
Hufservice Sperrhake
Mr. Deuble was my coach when I started my self-employment and always supported me with help and advice on taxes, financing, and everything else that goes with it. Thanks to his help and the help of his team, I now feel ready and confident to take the step into self-employment.
I am absolutely satisfied with the professional competence, friendliness, flexibility, professionalism, and patience shown to me, above all by Mr. Deuble. With his empathetic skills he even managed to convince me that, for example, taxes can be interesting. 🙂 All in all, absolutely recommendable.
Christina Viehmann
Mein Kleeblatt-Bioladen
Pavel was my coach in the start-up seminar. As a person and as a coach, 5 ⭐ ⭐ ⭐ ⭐ ⭐ stars. His knowledge of founding, financing, and everything to do with the authorities is extremely deep. He is rock solid in the subject.
All agreements are processed very quickly, and it is simply a lot of fun to work with Pavel.
He is also a very good conversation partner and listener. I am very glad that he found a free slot for our training.
Pavel, I thank 🙏 you and your team for the great work.
With best regards from Bielefeld!
Roman Lewakow
Amazon seller
Absolutely professional, helpful, and friendly. The content that is taught is also conveyed perfectly. Everything went to my complete satisfaction. Highly recommended.
Stefan Kunz
Photographer
Great, can only be recommended, navigates you safely through the start-up jungle
Karsten Kunde
Business consultant
Super friendly and competent advice, highly recommended, especially Mr. Deuble!! 👌🏽 Best regards
Benjamin Gergin
Jeweler
Frequently Asked Questions
How does the funding work?
The course is eligible for funding through the KOMPASS program (ESF Plus): up to 90% of the course fee, at most €4,500, is reimbursed after participation; your personal contribution is €500. Requirements are a consultation at a KOMPASS contact point, a qualification plan, and the qualification voucher before the course starts. The contact point decides on the funding.
Do I need prior knowledge?
No. The course does not require any knowledge of marketing, accounting, or AI; all tools are introduced in the course and applied to your own business.
How do I take part?
You register directly with us or first book a free consultation, in which we clarify dates, funding, and course content.
Not a solo self-employed person? For companies with more than one full-time equivalent employee: BAFA-funded consulting